SNICKERS SUPER BOWL LI
36 HOUR LIVE STREAM
IDEA
For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 Hour Live Stream.
The live stream featured Adam Driver, Betty White, NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. It also had several interactive segments for viewers to get involved.
The result? The internet LOVES baked beans.
AWARDS
ONE SHOW
Bronze, Cross Platform Innovation
NEW YORK FESTIVALS
Silver, Best Use of Media Integrated
GOLDEN OF MONTREUX
Gold, Digital/Interactive Innovation