M&MS SUPER BOWL LII
BAD PASSENGERS
IDEA
M&M’s launched their new chocolate bar at Super Bowl LIII with help from Christina Applegate and red, yellow and orange spokescandies.
The spokescandies are stuck inside a chocolate bar in the backseat, struggling to get out. They push Applegate to the limit with their arguing until she threatens to eat them alive.
Thankfully, the spokescandies step in line and no M&M’s had to be eaten.
IN THE PRESS
ADAGE
Christina Applegate Pushed to Her Limit in M&M's Super Bowl Commercial
THE DRUM
M&M’s scores most emotionally engaging Super Bowl ad
USA TODAY ADMETER
M&M’s, “Bad Passengers” #6
TEASERS