FOOT LOCKER

NEW KID

IDEA

Kids Foot Locker wanted to create some moving holiday content. So, the idea was to find kids around the country who just moved to a new city and help them explore.

Once we found our kids, we introduced them to other people new in town…who just happened to be recently traded NBA superstars.

Together these “new kids” bonded over the hardships of moving while having an epic day together.

IN THE PRESS

ESPN
Kids Foot Locker Launches 'New Kids in Town' Content Series Featuring NBA Stars Exploring their New Hometowns

CBS SPORTS

She no idea the new friend she would be meeting was an NBA All-Star. 

UPROXX
The New Kid In Town project paired a child living in a new city with an NBA star doing the same thing