FOOT LOCKER

Adidas Ultra Boost

IDEA

Going back-to-school is always hard, but not if you have the right confidence.

That's why Foot Locker and adidas teamed up to push their new adidas UltraBOOST with James Harden, one of the most confident NBA players.

James and his inner voice, Colin Farrell, spread confidence to students heading back-to-school by looking fresh in Adidas gear.

IN THE PRESS

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Houston Rockets star James Harden reveals the secrets of his inner voice in Foot Locker’s new back-to-school campaign.

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