DOWNY SUPER BOWL LVI

DOWNY MCBRIDE

IDEA

Downy Unstopables keep your clothes smelling fresh for 12 weeks, which is pretty unbelievable.

So to put that claim to the test, we had a secret celebrity sniff a hoodie for 12 weeks before the Super Bowl to see if it was true.

By Super Bowl Sunday, Danny McBride the skeptic became Downy McBride the believer. All with the bonus of putting one of the hardest rappers of all time, DMX, on a laundry ad.

IN THE PRESS

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